HIGH-IMPACT INFLUENCER MARKETING

We use advanced audience analysis tools that go beyond follower counts. We evaluate: real audience demographics, genuine engagement rate (no bots), affinity with your sector, creator values and style, history of previous collaborations, and content quality. We present a shortlist of 3-5 creators with a detailed analysis of each for you to make the final decision.

We work across the full spectrum: nano-influencers (1K-10K), micro (10K-100K), macro (100K-1M) and mega influencers (+1M). In fact, micro-influencers often generate better ROI because they have more engaged audiences and specific niches. The strategy depends on your goals: mass awareness vs direct conversion, available budget and sector.

Costs vary greatly depending on the type of creator and reach. Micro-influencers may charge from €200-€1,000 per post, while macro-influencers range from €2,000-€20,000+. Mega-influencers can exceed €50,000 per campaign. We recommend minimum budgets of €3,000-€5,000 for effective campaigns with multiple creators. We always optimise to maximise ROI within your budget.

We implement full tracking with multiple metrics: reach and impressions, engagement rate (likes, comments, shares), web traffic via custom UTMs, conversions and sales attributed with unique discount codes, earned media value (EMV), and brand lift studies where applicable. We deliver detailed reports showing cost per result and real ROI for each collaboration.

We establish clear creative briefings from the start and approval processes in contracts. Before publishing, we review the content and request adjustments if necessary (always respecting the creator's style). If a creator does not meet the agreed terms, we activate contractual clauses that may include revisions, partial refunds or compensatory additional content.

Yes, we negotiate usage rights as part of the contract. We can obtain: rights to repost on your channels, use in paid ads (whitelisting), use on website and marketing materials, and duration of rights (3 months, 6 months, perpetuity). Broader rights increase the cost but maximise the value of the investment by allowing you to reuse high-quality content across multiple channels.